It has never been more critical for us to make sustainable, pro-planet choices.
How many of us frequent the local coffee shop daily to get our latte, mocha, or tea? Each year coffee and tea lovers throw away billions of paper, plastic, and styrofoam cups, lids, and coffee sleeves. To keep up with demand, millions of trees have to be cut down and harvested annually. Coffee has to be more sustainable and SLEEVELESS, is doing just that with coffee sleeves.
The coffee sleeve, was originally created 2 decades ago to prevent double cupping. For years, it was industry practice for a coffee shop to use 2 cups to cool the outside of the cup. This helped for comfort and the ability to serve the coffee extra hot. Over time the coffee industry saw this as wasteful, and the coffee sleeve became industry standard. Coffee sleeves are used everywhere including: Starbucks, Panera Bread, Tim Horton’s, Peet’s, among many others. Coffee sleeves use millions of trees annually in their production. With billions of coffee sleeves consumed annually, what can be done to make sleeves more sustainable? Meet SLEEVELESS Coffee Sleeves, the sustainable coffee project, with a goal to save 1 Million trees.
The design team at SLEEVELESS Coffee Sleeves started doing extensive research on how people interacted with coffee cups. Our designers found people naturally hold a coffee cup in two main contact points. Go ahead pick up a cup! You will find one contact point is your thumb and the other contact point is your remaining fingers on the opposite side of the cup. As humans, we grip a cup this way to help pivot our wrist while sipping. With this research, SLEEVELESS, started building a more innovative, sustainable coffee sleeve. The coffee sleeve created by SLEEVELESS uses 33% less material, which has the ability to save millions of trees.
SLEEVELESS has a goal to save 1 million trees. This goal can happen one coffee shop at a time. Each coffee shop can save up to 5 trees annually by using SLEEVELESS Coffee Sleeves. We have partnered with 1% For The Planet to expand our reach and promote sustainability in coffee. Visit sleeve-less.com to join the movement in making coffee more sustainable.